MEDICAL MARKETING & STRATEGY - NZ / AU / USA
Strategic Growth. Trusted Branding. Lasting Impact.
Good medicine deserves a good business behind it. I help medical practices stop leaving revenue on the table — and build the operational, commercial and brand foundations that let excellent clinical work become an excellent business.
25 years
INSIDE THE INDUSTRY
ABOUT PETRINA
25 years inside the industry. I don't need to be briefed on the landscape.
I have worked inside plastic surgery clinics, GP practices, nurse practitioner-owned VLCA settings, cosmetic medicine, medical technology and aesthetic practices. I know the funding model, the compliance obligations, the workforce pressures and the commercial constraints that make generic business advice useless in this sector.
READ MORE ABOUT PETRINA
2025 — NZ Primary Healthcare Awards
Runner-up, Medical Protection Practice/Business Manager of the Year. As featured in Pharmacy Today, September 2025.
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What is the cost of doing nothing?
A free 15-minute conversation about your practice, where the pressure is sitting and whether CouperMed is the right fit.