INDUSTRY EXPERIENCE

Across every corner of aesthetic and surgical medicine.

This isn't borrowed knowledge. Every specialty below represents hands-on time spent inside the clinical and commercial reality of that environment.

Plastic Surgery

Full practice operations across surgical scheduling, consent processes and post-operative care. Developer of the Patient Concierge Experience System — a structured, end-to-end patient journey designed to elevate every touchpoint from first enquiry to final follow-up. A genuine knack for understanding exactly how the patient feels at every stage, and building the systems that meet them there. The result: higher case value, stronger retention and a practice reputation that speaks for itself.

BTL

Body contouring and non-invasive aesthetic technology. Patient selection, treatment planning, results communication and conversion optimisation.

Medical Technology

Marketing and commercial strategy for NZRad Solutions and the FlowD system — the world's first non-contact radiographic X-ray PPE testing platform.

Skin Cancer

New Zealand has one of the highest rates of skin cancer in the world — and this is an environment Petrina is known in. Surgical assistance across skin cancer procedures and Mohs surgery, with a philosophy as simple as it is urgent: if it grows, it goes. Strong focus on patient screening, early detection and community education, because the best outcome is always the one caught before it becomes a crisis.

Tanning & Skin Health

Commercial operations, client experience and brand positioning across professional spray tan and skin health environments. Developed and launched my own tanning product line — from concept and formulation through to brand identity, packaging and commercial rollout. The full founder experience, in a highly competitive consumer market.

Nurse Practitioners

Full strategic growth partnership across an NP-owned clinic — 650 to 2,050+ patients, two national awards, and 200+ five-star reviews in 18 months. Deep working knowledge of Foundation Standards and close professional relationships with the College of GPs and the Nursing Council of New Zealand, ensuring every growth strategy is built within the right regulatory and professional framework from the outset.

Cosmetic Medicine

Owner-operator of a cosmetic business — built and ran every function from the ground up. Strongly focused on medical compliance as a non-negotiable foundation, not an afterthought. Deep commitment to patient education, because an informed patient makes better decisions, has better outcomes, and becomes your most powerful advocate. Every system, every treatment menu, every piece of communication built with both clinical integrity and commercial growth in mind.

General Practice

Full operational leadership across a multi-stream primary care environment. Billing systems across ACC, GMS, mental health and school health — built from scratch, without documentation. Clinical governance, cold chain compliance and HR. Multiple additional revenue streams identified, built and implemented. Branding, patient access design and systems that scaled with the practice — not against it.

Hotel & Hospitality

Where the foundation was laid. Service, systems, scale and the commercial discipline that now runs through everything else.

"The breadth isn't the point. The depth is. Every environment on this list changed how I see a practice — and that's what I bring to yours."

PETRINA COUPER